A new product must have a fast introducion on the market, in order to maintain the competitive edge and to generate sales.

In the field of development, several people have to work on one particular article one after another whereas each person has a different focus.

I dont' know anybody apart from myself who works on all levels.


Here is a list of the usual specialists involved:

Realistic example

The usual procedure is depicted on the left (side). It is a very lengthy process and especially with simple products you want to keep this as short as possible. The component is usually constructed directly without paying attention to high quality optics. If it is a component which is not dominantly visible, this certainly is a good  option

However, if it is a visible product, considerable errors can occur. In the category of product optimization, I have listed a few of these problems.


And this is where MDDS comes into play.

I am creating surfaces product oriented from the very start and I always pay attention to the following points:

  • Design language / design specification
  • Wall thickness
  • Tolerance chains
  • Tool splitlines
  • Slider positions / slider freedom
  • Possibility to implement in the tool
  • Process optimized (short cycle times)
  • Easy assembly for final assembly
  • Class A surfaces

Therefore, the process flow on the right side is correspondingly more compact. I don't need to create the finished product to know if the tooling might get problems with it. I can consider the tool "must haves" during the sketch phase.


What are the benefits for the customer?


  • Shorter processing times
  • "Loss-free" communication (only one man not 2 or 3)
  • Faster results
  • Class A surfaces as used in the automotive industry
  • Problem detection in the early phase - not when everything is done.
  • Less changes


The production of professional surfaces is not only reserved for the automotive industry. I can create any product with high quality highlights. After all, the end-user recognizes that something is wrong with the product and that the product is classified as cheap if the surfaces have not been created perfectly.


In addition I pay attention to the feasibility of the first surface as well as to the cost of the production as well as the cost of the tools


(To make a long story short) A good product does not necessarily have to be expensive.